cRZR techcRZR tech

Context

cRZR is my tech services brand in Cancún, Q. Roo. It covers three fronts: device repair, web development and consulting. The site is its commercial face, and it had to convey within seconds that there’s someone behind it who understands both hardware and software: “Optimizing hardware. Deploying software.”

The Challenge

• Two worlds, one message: device repair and software development are usually sold separately. The brand had to present them as one coherent offer.
• A visual identity with character: move away from the typical “tech support” site and build its own technical, minimalist aesthetic without losing legibility.
• Interactivity that stays light: fluid animations and interactive details on mobile and desktop.
• Turn visits into conversations: a short path from “I’m interested” to talking to me directly.

The Solution

• Typographic hero: the cRZR logo in a geometric, pixelated typeface, with the tagline typed live behind a terminal cursor.
• Floating Tetris-like pieces around the hero, with scroll-linked parallax, as a metaphor for assembling hardware and software.
• Custom cursor, noise texture and smooth scroll to reinforce the feeling of sitting at a workstation.
• Two clear calls to action from the first screen: Contact now and See services.
• Direct WhatsApp contact, for clients who’d rather talk than fill out long forms.
• Next.js + React 19 + Tailwind CSS v4, with metadata, sitemap and Open Graph generated by the framework for local search.

Result

• A site that works as the brand’s business card: the website itself shows the level of design and development it offers.
• A recognizable, consistent visual identity across the site, social media and contact channels.
• A one-step contact funnel, from first glance to conversation.